The objective was to design a brand system for HRPA’s 2021 conference inline with the theme of HR Rebooted: Advanced HR in a World Disrupted. The solution involved crafting a system that pulled inspiration from technology to create a futuristic, ambitious, and bold look for the event but still had a grounded and human centered feel.
The project was completed at The Garden.
Involvement: Principal Designer, Branding, Typography, Art Direction, Website Design

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