Pine's mission is to completely reimagine Canadians' financial journey in homeownership from beginning to end.

The challenge was to elevate and breathe new life into the organization's website while optimizing the content and strengthening Pine’s value propositions; showcasing that Pine is an industry leader and competitor for those who are looking for a mortgage.

The solution involved developing a simple and elegant design system with editorial influences that allowed for an intuitive and delightful user experience.

involvement: lead designer, art direction, product (ui/visual) design, website QA