Turning client context into highly personalised investment proposals for CapIntel's financial advisors.
Designed the platform powering Canada’s first D2C mortgage company, helping close purchases 12 days faster.
Making complex financial presentations easier for investors to understand, without disrupting the advisor-client conversation.
Restored an iconic restaurant brand's cultural relevance and won back younger diners.
Positioned a healthcare platform as a credible, investor-ready brand grounded in trust and clarity.
Gave a midtown residential brand a scalable identity system rooted in heritage and neighbourhood energy.
Portrait-photography nerd, dance-floor regular, lover of Disney, and forever chasing the perfect home-cooked meal.
I’ve been designing for 6+ years, working across brands, products, and everything in between. I focus on creating work that feels grounded. I’m at my best when I’m making experiences that people can connect with.
Sr. Product Designer
Leading discovery-to-delivery design for CapIntel's advisor tools, from an AI-powered presentation generator to the modular design system that scaled consistency and compliance across the platform.
Sr. Product Designer
Created 15+ print and digital solutions across sectors for clients including the University of Toronto, RedSky Lakehouse, Artists in Motion, and Kaeja d'Dance, driving a 30% increase in brand engagement.
Product Designer
Led a full rebrand positioning Pine as a category leader in the D2C mortgage space, then designed the conversion-focused digital experiences, campaigns, and motion work that deepened customer trust and engagement.
Digital Designer
Delivered UI systems, growth marketing assets, and brand toolkits for high-growth SaaS clients — designing conversion-focused landing pages and scaling design systems that drove measurable gains in leads and sales.
Lead Designer
Developed visual identity systems and launch creative for SaaS and B2B startups, producing pitch decks, trade show collateral, and event branding that directly supported fundraising and customer acquisition.
Designer
Spearheaded the rebrand of Jack Astor's — a 47% lift in first-time visits and 93% positive guest sentiment — and delivered brand campaigns for clients including Fitzrovia, HRPA, Alida, and Mama Earth Organics.
Got a project in mind? Let’s make something worth talking about.
“I have had the pleasure of working with Lee and I can confidently say that having him as a colleague has made me a better designer. He is an incredibly talented and skilled digital designer who consistently delivers high-quality results. He has excellent communication skills, and is a quick learner who is able to adapt to new situations and technologies with ease.”
Gwen ChiassonSr. Product Designer · The IN Store + Studio
“Working with Lee is a true joy. Not only does he understand client needs, he's able to develop unique and innovative solutions, while connecting strategy. All with a positive attitude. He goes above and beyond on each project he works on - from small executional asks, to the larger big ideas.”
Samantha SabantiProject Manager · The Garden
Currently working in B2B SaaS
