←Contact

The Parker

Bringing a fresh sense of luxury to Toronto's midtown Yonge and Eglinton neighbourhood

Fitzrovia set out to create a brand for The Parker that felt grounded in its heritage while speaking to the pace and personality of midtown life.

I led the identity work and art direction, building a system that pairs Old English richness with modern character — flexible enough to anchor everything from leasing campaigns to on-site signage.

My Role
Designer & Art DirectorBrand Design, Digital Design
Impact
+18%Pre-leasing growth in three months
+35%Lift in social engagement
95%Brand asset reuse across teams
Scope
Brand Strategy · Visual Identity · Art Direction · Digital Design
The Parker logo and wordmark beside a photoshoot portrait — a man seated in an orange armchair against a matching orange room
A street-level wall mural for The Parker by Fitzrovia, with two pedestrians walking past
The Parker's website — 'Luxury, rental living redefined' — beside a render of the building's lobby and reception desk
Four screens from The Parker's resident app, covering quick actions, community updates, the amenities directory, and reservations

© 2026 lee jong