branding + environmental design

redefining the dance industry

Welcome to TRNING GRND. The project revolved around the poor working conditions and unfair wages of non-unionized dancers in Los Angeles, California. The design solution was to create a branded environment that dancers could connect with and receive education from and thus TRNING GRND was born. The scope of the project involved developing a mock up of the environment, an informational brochure, an industry standards guide, and a rebrand for the advocacy organization Dancers Alliance.​​​​​​​